Victor Nazarenko. Solutions Architect

Keeping up with Cloud Solutioning

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Salesforce expertise & ecosystem updates
Square’ish boxes and pointy arrows
My ways to deal with the ever-growing information waves

Feature of the day

New Salesforce features that I find most promising for businesses and for Salesforce consultants.

The end of page layouts is looming

August 9, 2024

It is now possible to add newly created fields directly to the lightning pages, which makes classic page layouts [almost] obsolete. Those countless clicks and…
Join the fun of group activities

August 8, 2024

Give your customers a chance to experience your wonderful services together. Leave your branded anchor in their memory
Not all email conversations are literary gems, give me the gist!

August 6, 2024

This is all what this feature is about. No need to get through all the kind-regards and how-are-you-doings in 20 email conversation to find that…
Knowledge is expensive. Is it worth it?

July 24, 2024

$40k per company per year to be precise. Salesforce released Unified Knowledge, which turned out to be just an AppExchange tool by Zoomin. Is it…
CRM is a Customer Relationship Map now

July 22, 2024

Social network is called a network for a reason. It’s an intricately woven fabric with magic threads. Detectives use those to find perpetrators, recruiters use…
Guess what. IRL, communication also happens outside of a Case record context

July 19, 2024

Seriously, email chains can touch all sorts of topics. With ability to communicate over a specific thing like customer property or a sales opportunity, it…

Articles

Salesforce release evolution (up to Spring’26)

Jumping on a Spring’26 bandwagon finally!There are many new cool features in Salesforce. How many exactly, you ask? Well, just look at my brand new historical graph! Visible changes Link to the new release notes: https://help.salesforce.com/s/articleView?id=release-notes.salesforce_release_notes.htm&release=260&type=5
Salesforce release evolution (up to Winter’26)

New release is coming. So here’s my updated graph of Salesforce innovation trends. Visible changes Link to the new release notes: https://help.salesforce.com/s/articleView?id=release-notes.salesforce_release_notes.htm&release=258&type=5
Salesforce release evolution (up to Summer’25)

Do you love data visuals as much as I do? Then you’ll probably like my Salesforce release evolution diagram.
In case of uncertainty, draw!

A typical online meeting: cameras off, microphones muted, a lone speaker talking into emptiness, where perhaps live people nod. I propose to shake up such meetings! Let’s reinvent whiteboard drawing in the post-COVID online era.
5 Stages of Marketing Cloud Implementation

Refusal, Anger, Anger, Anger, Adoration. But that’s from a consultant emotions’ perspective. :) Marketing Cloud is a very powerful tool, that can cover almost any business requirement on a large scale. But it takes some effort to get there. Here is the most efficient path so far.
What can Marketing Cloud do?

It’s easy to get lost in the Marketing Cloud features. It is also hard to separate marketing bs from what exactly the system can do. So I’ve come up with a summary that I myself can relate to. Feel free to give feedback if this is article answers your questions (especially if not).

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