Victor Nazarenko. Solutions Architect

Keeping up with Cloud Solutioning

You can find here:

Salesforce expertise & ecosystem updates
Square’ish boxes and pointy arrows
My ways to deal with the ever-growing information waves

Feature of the day

New Salesforce features that I find most promising for businesses and for Salesforce consultants.

Finally! OOTB address verification. But here’s the catch.

July 18, 2024

Address validation was one of the most demanded features for the last who knows how many years. Finally, it’s there. This may drastically increase the…
LWC killer? Button that works on the same flow screen

July 17, 2024

Salesforce Flow is a very powerful tool, but the UX of screen flows was not always the most optimal. Especially in a number of clicks,…

Articles

Personalization – The Magic Pill of Marketing

Personalization Methods and Their Application in Marketing Cloud %%FirstName%% %%LastТame%%, today I want to talk about the personalization tools in Marketing Cloud in a very practical way, without marketing bs about Integrated User Experience and visionary concepts. As you might have already guessed, one of these tools is right in the first lines of this…
Marketing + Sales/Service = ❤ on the Cloud

Why You Should Build Processes Around the Salesforce Marketing Cloud + Sales/Service Cloud Integration This article is for those considering expanding their marketing automation capabilities and looking into purchasing Marketing Cloud.
Who Can Benefit from Marketing Cloud?

Anyone possessing customer data. Anyone who understands the need to streamline their data management across all available channels. A steady flow of relevant communication to customers translates into a steady flow of revenue and enhanced reputation for your business

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