Victor Nazarenko. Solutions Architect

Value

★★☆

Effort

★☆☆

Social network is called a network for a reason. It’s an intricately woven fabric with magic threads. Detectives use those to find perpetrators, recruiters use them to find qualified candidates, sales people can find real decision makers and influencers.

Problem is, when you have dozens of opportunities and hundreds of leads, it is not that easy to keep track of all the magic threads you have already discovered. With the new update, sales people can visualize contacts they work with, and have a clear vision into the internal structure of the customer company.

It can save quite some sales rep’s time on checking against LinkedIn or other sources of information over organizational structure of the client company

Salesforce: “To show contacts on the map, contacts must have values for Seniority Level and Department Group. To automatically complete these values from your email activity, enable Automatic Contact Enhancements”

Sources: Visualize Key Contacts on the Buyer Relationship Map