Victor Nazarenko. Solutions Architect

Anyone possessing customer data. Anyone who understands the need to streamline their data management across all available channels. A steady flow of relevant communication to customers translates into a steady flow of revenue and enhanced reputation for your business

Examples of Automated Communications per Industry

Pharmaceuticals

• Market entry/rebranding of medications (Email)
• Results of medication research (Email)
• Collecting feedback and conducting surveys (Email, Landing Pages)
• Invitations to webinars, one-on-one visits, round tables, and conferences (Email, SMS, Landing Pages, integration with webinar platforms)
• Processing reports of side effects (Email, SMS, Landing Pages)

Finance and Insurance

• Transaction information (Email, SMS, Push)
• Debt restructuring offers for high-risk customers (Email, SMS, Push)
• For auto loans: Marketing offers for vehicle upgrades or insurance renewals (Email, SMS, Push)

Ticket Services

• Travel
  • Current ticket offers from the customer’s city (Email)
  • Information about seasonal discounts (Email)
  • Relevant offers for partner services at the destination (Email, Push)
• Events
  • Event listings in the subscriber’s region (Email)
  • Promo codes for registration (SMS)
  • Reminders about purchased tickets (SMS)

E-commerce

• Abandoned cart (Email + SMS after reaching a cost threshold)
• Order and delivery information (Email, SMS, Push)
• Personalized product recommendations from the catalog based on Salesforce AI Einstein
• One-time promotions with lookalike audience generation based on the active part of the customer base

Manufacturing

• Brand awareness (Email, advertising platforms)
• Application support and service efficiency surveys post-application (Email, SMS)
• Marketing processing of clients who contact the service department (Email, SMS)
• Bonus programs for registered customer account users

Retail

• Discounts on specific product categories (Email, advertising platforms)
• Promotion for signing up for a loyalty card (Email, SMS, WhatsApp)
• Reaching a new loyalty tier (Email, Push, WhatsApp)
• Discounts for using the mobile app (Email, Push)
• Information about new store openings with segmentation by location (Email, Push)

Service Industries

• Real-time information about the provided service (SMS, Push, WhatsApp)
• Usage statistics of the service (Email)
• Disruption notifications (SMS, Email)

Conclusion

The list can go on indefinitely, but I think you’ve got the main idea: wherever there is customer data and someone who understands that money is made from this data, a marketing automation tool that works across multiple channels is essential.